The Chinese digital Agency of the Future

What is the future for Chinese digital Agencies? Can the current 4A's in China continue to provide similar services in the same way in the next 5 years? Will the Brands continue to need (want) 4A's? These are probably some of the most frequent questions posed to me by Western journalists wanting to get insights on the Agency landscape in China. The simple answer from my perspective is that 4As will certainly survive and will continue to provide value to the Brands they represent in the short to mid term (talking of next 5 years or so). However, what is unquestionable, without doubt- is the need for continual evolution within the Agencies to accommodate the new digital marketing trends and directions.
Within we have representation from all major 4A Agencies and although their revenues have suffered under the Global economic downturn, it has also provided them with a catalyst for making some important structural and organizational change (I have done a number of posts on the impact of the recession so won’t cover that off again).
Below, I have outlined the key areas I think will/are emerging for Agencies:
Accountability and visibility into the advertising ecosystem will continue in China.
The full-service agency will return. With the divide between media and content blurring, the two disciplines try to get back together.
Performance led campaigns; where the outcomes and actual response rates will dictate creative real-time approaches as opposed to the much more difficult to measure “Agency led campaigns”.
Creative teams (typically art director and perhaps a copy writer) will now include an analyst that will interpret advertising results to be implemented into creatives.
Consumers of digital advertising will be paid (micro payments) or receive personal benefits, vouchers, discounting etc for engaging with ads and brand experiences
Digital solutions will routinely include multiple digital channels (always with a Social Media Marketing component) and be integrated across Mobile, Internet and offline.
Media planning and buying will become more complex (premium buys); highly personalized, targeted and little buying done in the way of ‘run of network/site’. Real-time Audience segmentation will drive purchase decisions and rates paid. Demographics will finally die. Targeting of messages will be much more about context – “when” and “how” rather than “who”.
Tracking and measurement technologies will increase (detail in next para).
I think the single greatest change will be the impact that technology has on every facet of the Agency business – the messages, the media, the consumers, the research and the results. The successful Chinese digital agency will need to embrace and leverage technology for some of from the most routinely manual processes (like media planning) to analysis and reporting on large/complex campaigns.

As technological advances will enable people to consume the media they want, when they want, where they want and how they want. That kind of control will only increase with the digital convergence, which will further blur the lines between TV, the internet, mobile phones, music players and devices yet to be developed or thought about.
Future Chinese digital Agencies will look like today’s investment banks, with asset allocation, tools and experts, measurement and research teams and links to a variety of in-house and out-of-house specialists. Agencies will be evaluated and paid on measurable performance metrics that are predominantly outcome based. The creative guys will create engaging experiences (ads that personalize in real-time), rather than simple banner ads.
The agencies that commit to evolving will be best placed to navigate the future. After all, it is not about knowing exactly what the future is. It is about being ready for it. If you have any different views or ideas please comment below.

How to wholesale MP3 directly From China

If you wanna step into MP3 business world, consider China. It is one of the most well-known developing countries which provide wholesale electronics businesses. China wholesalers always select their MP3 directly from the manufacturing factories, so they are capable of offering products at low factory prices, which are up-to-50% lower than average wholesale prices.
Although cheap prices are important factors to earn high profit, how to start and keep your business is the key to long-term success. This article will introduce 9 steps to smoothly wholesale MP3 players from China. If you have already operated a successful MP3 business, you could tell me what this article should improve; if you are a newbie, you are guaranteed to get helpful information for your business.
Step 1: Get to know the latest trend of MP3 development in time. That helps you distinguish what MP3 are new, so you could decide which MP3 you should sell. Almost everyone likes new and innovative stuff. If you always have the newest MP3 in your hand, you will allure more and more customers.
Step 2: Find out as many wholesale MP3 suppliers as possible and select the best. The more suppliers you have, the more freedom your choices will become, and the better prices you will get. Getting such kind of info is very easy. Simply type the keyword "wholesale MP3" and opt. Specific lists, free of charge or not, also exist on the internet. Here will recommend top 5 reliable China wholesale MP3 providers to you; for their details, just click on and visit their sites:
http://www.chinavasion.com/
http://www.espow.com/
http://www.evertek.com/
http://www.epathchina.com/
Note: be careful about snake oil wholesaler online. The credibility of a supplier could be checked through their history and customer rate. You could call them too or inquire info from their local relevant government business agencies. If you still have doubt, test the site by single or small orders.
Step 3: Establish a website to resell your MP3 players. Generally, there are two options for you, designated companies and shared serving hosting companies. The first one is expensive and good for large business while the other is less expensive and good for small-to-medium business.
Step 4: Orderly optimize and promote your website. That is the key step to make your website know by other people. There are more people professional in website optimization and promotion than before. You could easily found these talents through specific websites, like Elance.com and oDesk.com.
Note: Some blogs, forums, RSS and SNS websites on the internet are free. If you want to save money, find out their lists and make full use of them.
Step 5: Register your website with search engines if you want more traffic to come to your website.
Step 6: Design a systematic, comprehensive warranty and return policies for your website. Many customers treat those very seriously.
Step 7: For people who do business with wholesale dropshippers electronics companies, you don't need to do this, as these companies are always glad to directly send products to your customers. Don't worry that the dropship companies leak info to the customers, since they have strict rules to prevent this from happening.
If you don't do business with wholesale MP3 suppliers companies, build a shipping agreement with several shipping companies which support ground, air or ocean shipment. This is the basic step to ensure that you could delivery products to customers in time.
Step 8: Sign up a PayPal merchant account. The account lets you handle your customer orders by using credit cards.
Step 9: Never stop to optimize and promote your site as well as your main keywords. Your position in search engines would drop if you stop to optimize or promote your site, no matter what a good position you already have had in search engines.