In the 1990s, Toyota launched the "Lexus" brand high-level cars, as a "dark horse" to a distinctive style leap into people's eyes to an extraordinary mark "L" maverick. "Lexus" trademark by the trademark and text graphics trademarks of two parts car parking sensor.
It uses common graphic mark is not nested within each of the three elliptical form, but embedded in an oval in English and "Lexus" the first capital letter "L", and was fitted in a radiator in the middle; rear part of the marked text mark "Lexus", Yu said that the car ride on the road all over the world. 70's, Toyota in the U.S. for TV ads,car accessories always a kind and humble face appears in front of an audience. 90 years, Toyota has changed in the past that kind of face, as in a television ad, the screen is a Lexus LX450 car climbed the skyscraper, climbed to 40 when the layer "freeze frame" ad a "Ling Chi LX450 car can do everything, but not any cars and Lexus! "Contrary to what one expected, the lofty arrogance of the Americans, not only to buy Toyota's account, but also for moral support so that the" Lexus "cars in the United States "Fire" up. Even to look at low Japanese cars critics of the European car, but also full of praise, known as the Japanese car electronics "milestone."
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