An Introduction to the New Visual Safety System of Cars

The automotive industry is affected by the economic crisis at the present time. Safety and environmental protection is becoming the orientation of its development, leading manufacturers to produce a satisfactory product.

Safety is the most important element of a new car to customer feedback. The security system can guarantee the safety of driver, passengers and pedestrians, and reduce the incidence of accident it is still rapid growth, such as advanced driver assistance. Apart from the airbag, the new active safety system also applies to automobiles increasingly. As the rear view system, care system alert, lane-warning system, light control system, anti-collision and so on. There is a growing urgency for the design of car environmental protection to reduce energy consumption and greenhouse gas emissions. Apart from traditional media, different types of replacement power is implemented, such as ethanol-powered vehicles, hybrid and electric vehicles and battery electric vehicle.

So let's get to know something about the security system monitor. The image transducer with high dynamic range and the system directory protocol to create a new era of automotive vision system. For example, the warning signal on the system rear view camera to ask the driver for the change in size and color, warning care system can record and analyze the movement of the eyes through the camera emits infrared acoustic signal when the driver's eyes is closing for a long period of time, the lane warning system can monitor vehicle position for the camera.

The security monitoring system is based on the above systems visible faces some challenges such as low environmental light intensity. Apart from the camera, high-speed parking sensor is one of the main components in the system of active safety. The visible system software has some shortcomings, despite the high speed can use the advanced semiconductor technology to meet the high demands of active safety system. Scientists are trying to use SiGe chips to radar design, especially the application of remote inspection of the cars.

Essential characteristics of automotive entertainment marketing

Entertainment Master Michael had mentioned the question and answer this question: "In this time of so few consumers, taste is so fickle world, companies should be how to attract consumers attention? Once to seize the attention of consumers force, what companies can add value to improve the product, make the product more attractive? answer only eight words: "entertainment" or "entertainment factor." that is, entertainment content and experiences. it is not just entertainment, content is also key. Today, the overwhelming economic impact of the entertainment industry, nothing is to. the company must go beyond the competition to please, deeply moved, and consumer education. At present more and more brands to take entertainment to the interpretation of the brand's style, all able to people happy and enjoy the props onto the stage of the enterprise, the only purpose is to interpret the brand, the expression of emotion, to attract consumer groups to achieve the purpose of interaction.

But surging car market, consumers really impressed entertainment marketing, new concepts must include some of the attributes.

Compelling new concept for many reasons, but here are one of the most crucial elements: human nature. Empty and dry, and the concept is clever design of the selling points, after precise positioning, customer analysis have come to realize the concept of people-oriented. With the maturity of automotive consumer psychology, emphasizing cost-effective, automotive safety and rational consumption of individual private cars increased the market demand for the theme.

"Consumer-car entertainment system functional requirements are increasing, they want to enjoy the same in the car dvd, mobile phones, navigation and other emerging consumer electronic terminal. Our mission is to provide them with more cars within the multimedia experience. But in this challenge is how to achieve as much as possible to meet the functional requirements in the premise of maintaining the cost competitiveness of some. "Jong said. Of course, not limited to - "As the home entertainment and mobile market very quickly, consumers enjoy the car entertainment experience requirements also increased."

Safety and comfort aspects. As every year, many people lost their lives because of car accidents, driving on the security presence has been requested to bring this area of automotive electronics demand improved. Car rearview systems such as car import, car parking sensor system installed, all enhanced driving safety index. But the same one question is how to control the entire system cost affordable range. "The safety and comfort, we must balance the two main points: First, improve performance, two control costs."