Friday, August 14, 2009

Mini note book market will heat up

Mini notebook market will heat up in the second half of this year. Targeting the new semester of September when PC demands are growing, companies are presenting price incentives or new products. And companies that haven’t yet done net book businesses such as Lenovo are joining the trend. PC companies are moving fast. Lenovo, famous for think pad, will present S series, net book line up among Idea pad brands from next month. Prior to that, it will declare advancement to net book market through launching show on August 25. Lenovo said, “We will show product that has design in addition to the functions of think pad such as energy efficient design. Price setting will be done aggressively.” Acer, a Taiwan PC company, will sell Aspire Mini notebook through home shopping channel. Aspire is said as the product that has price competitiveness and design competitiveness. Existing companies that are doing well in net book market have presented good products to prepare for boom season in September. LGE released X note mini x130 series maximizing portability carrying large capacity battery on August 13. By carrying 9 cell battery, up 50% in capacity than existing product, it can be used at maximum 12 hours. In case of movie and moving image, it can replay until 7 hours and 30 minutes. It targeted university students or office workers working outside. HP presented 400,000 product to increase price competitiveness. HP Mini notebook planned with Home Plus is the most light among HP mini notebook with 10.1 inch and 1.06kg. And it applied new cable solution to make sharing of other PCs, photos and images easily. Sony Korea unveiled Bio W series. It is the premium level mini notebook, lowered prices dramatically to 700,000. Premium functions remain. It has 10.1 inch size and high resolution wide LCD and reduced typo with independent key location. It will sell as wibro connecting product with SKT to lower initial purchase burden for consumers. The source of the PC firm said, “Mini notebook has huge potential market to see steady demand. It has much price, design and portability variations, so responses of companies should have varied.”

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