Autoblog has learned of a communiqué issued to members late last week where Dean Macko, Hyundai's Manager of Brand Strategy, appealed to focus group members to help come up with a name for a new "Advanced Technological System" - a telematics package likened repeatedly to General Motors' OnStar and Ford's Microsoft Sync.
According to Macko, the system Hyundai is pursuing focuses on "four buckets of service": Safety and Security (including theft immobilization and automatic emergency service notification in the event of a crash), Infotainment (wireless connectivity features for telephone, music, etc. ), Navigation (like OnStar's turn-by-turn direction service), and Vehicle Diagnostics, a tool for both owners and dealers that could help track the need for maintenance and potentially even notify one's dealer to order parts for a forthcoming repair.
Macko admits Hyundai has come up with a number of possible names on its own, including In Touch, Ring, Fuse and Emerge, but the company is reaching out to its network for suggestions. Calling them "naming experts," Macko indicates that this focus group has already helped come up with titles for future paint colors.
Obviously, Macko video information, he only said that the modern sunvisor car monitor is "to" such a system is thinking - he was not the product, schedule, or price. However, given his image, as well as the nature of the group, Macko is to call, and we must believe that this new technology coming ... may be linked to the introduction of Marco luxury cars?
Hyundai is a clear need, this Wednesday, November 4 Naming these proposals, and you probably are not the focus of the modern part of a group, we know that the former officials of the company's daily trawl of these sacred precincts. Therefore, if you have your own suggestions, why not drop, 'that it' - who knows, they just might choose you. Thank you for your tips, Mike!
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