Consumers want the Cadillac CTS luxury sport wagon is basically a little bit more money than a trip a little car with DVD Player. But when they go to the exhibition hall to see a bigger SRX cross 6,000, then the Sports Tourer fallen off the chart. Therefore, the Cadillac has dropped by about 1,300 yuan, so that the brigade's Sports Tourer prices of porters on the floor for more sales opportunities.
Now, CTS sport wagon starts at 38,265 U.S. dollars, will SRX is 33.33 thousand U.S. dollars. Prior to the prices of goods and sun visor monitor more than 40,000 U.S. dollars mark, and added that the dollar amount of purely psychological barriers. Load, whether it is an SRX or a CTS wagon, you will end 5 million per year.
Now is the time difference between the original 5,000 is still too big, or is not close enough, and now kept at Sports Tourer Prize for the people's eyes. Auto consumers have accepted the general cross-cutting. Thus, even with regard to changes in price, SRX may not need to sweat poaching CTS sports wagon sales. The former has mainstream appeal, which is still a niche product.
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