7 Return Path defines the sending and receiving e-mail, including web mail, PC e-mail software such as Outlook, Lotus, etc., and mobile platforms, the company pointed out that many people go where every e-mail.
Return Path study pointed out that more and more people use mobile devices to read e-mail, and desktop PC to send and receive e-mail situation is becoming stable.
According to the results, 48% of the mail is read by the Web browser (Web mail). Web mail service to Gmail, Yahoo Mail and Hotmail / Windows Live is the largest, most feature-rich as they. Return Path does not point out that the number of corporate e-mails access through web mail.
PC software to read e-mail through e-mail accounts for 36%, which accounted for 63% of Microsoft Outlook. About 16% of the mail is read by mobile devices. While this may seem small, but pointed out that the Return Path, mobile access has grown 81%, most web mail market share eaten.
"As market interest iPad and flat, mobility is gradually being redefined. The emergence of a new product has led to rises in other industries, such as ipad 2 keyboard case "Return Path product manager Bryan Dreller said: "According to our The survey, read e-mail from the iPad situation in October 2010 to March 2011 grew 15% between, we expect the launch with iPad 2, the proportion will rise again in coming months. Marketers must follow the trend to access the mail and online content consumers where to go. "
Interestingly, Return Path's e-mail note this week to read the time. The user away from home, the use of mobile e-mail is most common. More and more mobile e-mail is accessed between Thursday to Saturday to Saturday for the peak and decline from Sunday onwards.
